Friday, January 4, 2013

No Shopping Challenge Day 4 - Eliminating the noise


We went camping over Christmas. The campsite was deep in a National Park on the South Coast of NSW and it was around an hour (on an extremely uncomfortable dirt road) drive to the nearest town. For the first time in years we had no cell phone coverage at all, no 3G.. nothing. We couldn't even send a text message. It was lovely.

After 7 days in the bush we packed up and drove home and on the way I checked the phone to see if the signal was back. It was. And along with entering a 3G area came 277 emails. Two hundred and seventy seven.

When I got home I went through them and was shocked to find that just four of them were from real people. The other 273 were marketing emails telling me to buy things. And most of them I had signed up for myself not wanting to miss out on a good deal.

Is it any wonder that this generation finds it hard not to buy stuff? Everywhere we go we see advertising. The technology we have allows it to infiltrate our living rooms and our bedrooms, it comes along with us in our handbags and cars.

So my goal through this challenge is to eliminate the marketing noise as much as I can. When I get those advertising emails I'm unsubscribing myself from each one. I never read those emails, ever. From today I'm reclaiming the minute or two a day I spend deleting them all.

Wouldn't it be nice to open your inbox and see only emails from family and friends?

1 comment:

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